Tasked with bringing a legend’s legacy to life, I led the design for Manny Pacquiao’s merchandise, social media presence, and supporting visuals. From bold apparel graphics to dynamic digital assets, the work aimed to reflect the power, pride, and global impact of a boxing icon.
For my first project with Manny Pacquiao, I was tasked with designing merchandise, social media visuals, and creative assets for his final boxing match. The collection debuted at the event and quickly sold out—sparking a follow-up exhibition that positioned Pacquiao not just as a boxing legend, but as a rising lifestyle brand. A full-circle project blending sports, culture, and design.
Collaborated closely with the production manager to create detailed tech packs for each merchandise piece. Precisely measured graphics and products, ensuring perfect fit and alignment. Converted all colors into PMS codes to guarantee accurate, consistent printing across production.
Designed dynamic social media stories and posts using curated image assets to elevate the Manny Pacquiao brand online. Focused on cohesive visuals that amplify the brand’s identity and engage a global audience across platforms.