Led the rebrand for Jacq of Yarns, a crochet influencer and small business with a growing online presence. The new identity blends warmth, texture, and personality—capturing the handcrafted charm of her work.
Rebranded Jacq of Yarns with a new logo and visual identity. Elements from Jacqueline Yu’s original crochet pattern were thoughtfully integrated, creating a brand that feels personal, crafted, and clear.
Established a cohesive visual foundation for the rebrand by selecting and refining a primary and secondary typeface, along with a curated color palette. Each element was chosen to reflect the brand’s tone, personality, and future direction.
Developed multiple logo options and iterations to explore how the identity adapts across different formats and contained spaces. Each variation was designed to ensure flexibility, clarity, and consistency across both digital and physical applications.
Created different logo and design variations to show how the brand could live across social media and merch. Played with layout, scale, and style to make sure it worked wherever it showed up—online or in real life.