Re-branding for crochet influencer and business; Jacq of Yarns

Concepting:

Picking apart elements from the crochet pattern that was originally developed by Jacq of Yarns creator; Jacqueline Yu and incorporating it into the branding.

Create and solidify a primary typeface, secondary typeface, and a color palette for the rebrand.

Create different options & logo iterations to exhibit the different applications the logo can have in it's contained space.

Social Media Application

Merch Application